These days, it’s not good enough for something to be merely “on sale.” I’ve spent the better part of my career reporting on sales and tracking down good deals on buzzy products, and I’ve noticed that some things — like how AirPods and select Dyson vacuums are never not on discount. The same goes for meal delivery services. There’s always an offer out there, so you never need to start your subscription at full price.
But today HelloFresh is going beyond its standard intro offer to give new customers a little something extra. When you sign up now, you’ll not only receive 10 free meals, a free breakfast item with each order for as long as your account is active, and free shipping on your first box — perks I scored when I signed up for HelloFresh in 2024 — but you’ll also receive a free Zwilling Four Star Chef’s Knife, a $55 value, to help you slice and dice the fresh ingredients delivered to your door each week.
HelloFresh helped to popularize the concept of meal kits and meal delivery services more than a decade ago. Each week there are more than 100 recipes to choose from, including vegetarian, pescatarian, family-friendly, and health-conscious choices. When you sign up, you’ll select the number of meals you want each week and how many portions those meals should have, but it’s easy to switch that up when confirming your meal selection for each week.
Good luck with making those selections, by the way — everything on the menu right now looks so good, it’ll be tough to choose. HelloFresh totally revamped its offerings earlier this year and added bigger portions of meat and seafood, a greater variety of vegetables, more high-protein and low-calorie options, and other upgrades that resulted in tastier, more satisfying meals. Tell me that you’re not intrigued by Hoisin Beef Meatball Ramen, Chipotle Chicken and Savory Yellow Rice, and Creamy Mushroom Cavatappi. One thing I really loved about my HelloFresh subscription was the big recipe cards that come with each meal: They contain easy-to-follow instructions with pictures for each step, and you can use them to re-create the dish with your own groceries in the future.
Why Should I Buy HelloFresh’s New Year’s Deal?
On any given day, signing up for HelloFresh is an automatic upgrade to your fridge and your dinner plate (or lunch plate, or breakfast plate). Ali Domrongchai, our associate editor of groceries, recently used HelloFresh for four weeks and loved the variety it introduced to her diet. “Cooking new things each week really took me out of my comfort zone and taught me a few new flavor combinations and techniques that I’ve now replicated in my weekly routine. I had no idea how easy eggplant Parmesan is to make until I made it with HelloFresh, and I’ve made it twice since.”
But when you sign up now and get that Zwilling chef’s knife, which will arrive with your third box, you’re making an upgrade to your cooking experience for life. My mom’s had this exact Zwilling knife for decades, and I’ve used it several times to help prepare family dinners and holiday meals. The well-balanced knife is easy to hold and stays sharp; it simplifies just about every kitchen task you put in front of it. So in other words, this HelloFresh deal is like a whole kitchen makeover.
Sign up: HelloFresh
