While there are, yes, plenty of people tuning in to the 2026 Super Bowl to actually, you know, see the game, the rest of us are 100% there for the Bad Bunny halftime show—and, of course, the very best commercials that the advertising industry was capable of coming up with. This year, they include cameos from Emma Stone, Charli XCX, Andy Samberg, Taika Waititi and many, many more. See all the most entrancing, weirdly effective ads from Super Bowl LX below:
Is it jarring to see Stone in a Super Bowl ad instead of a moody and provocative Yorgos Lanthimos film? Kind of, but it’s also extremely fun, especially thanks to the Lanthimos-directed spot’s genuinely funny fake-PSA format.
Charli XCX and Rachel Sennott for Poppi
I’ll be honest; I have never drunk a Poppi prebiotic soda in my life. But if they’re going to sign talent like Charli and Sennott for their Super Bowl ad (which is being teased online now and will air in full during the big game), I might have to start.
