In 2026, consumers are more focused on their health than ever before. People are spending more time in the gym; zeroing in on wellness and longevity; and even planning their holidays around fitness and wellness offerings. And they want to look good doing it.
It’s why Adidas is partnering with Los Angeles-based ready-to-wear brand Entire Studios on a new Performance line. Adidas has launched few fashion collaborations under its Performance line (which sits alongside Adidas Originals, which fashion collabs typically fall under, and Sportswear), bar launching Adidas by Stella McCartney over 20 years ago, and a more recent football collab with Y-3 (Yohji Yamamoto’s label with Adidas). It’s done many fashion collaborations, from Wales Bonner and Willy Chavarria, but these have all fallen under Originals. Now, consumers are demanding elevated aesthetics to match a product’s technical capability.
“Training and running are absolutely exploding with the consumer,” says Aimee Arana, global SVP of Adidas sportswear and training. “But we’ve seen this really interesting intersection right now where fashion and style is integrating into the gym. This seamless, versatile lifestyle opportunity has been emerging. In today’s world, not just our athletes, but the everyday consumer expects not only the best in terms of performance, but they expect the best in terms of style. There is no compromise.”
Photo: Szilveszter Makó
The collection marks Entire Studios’s first foray into athleticwear. “The whole thing about [Entire Studios] is that it’s the entire wardrobe. So it’s us looking into the next steps of the expansion of that,” says co-founder Sebastian Hunt. It’s also Entire’s chance to put their spin on the category, says Dylan Richards Diaz, co-founder and creative director. “Personally, I could never find performance or workout wear that felt like me. The moment I put on traditional athleisure — which so often defaults to the same visual language — it felt like my personality disappeared.”
The teams have been working together since 2024, and the result is a 26-piece collection that includes form-fitting workout gear (sets and one pieces for women; tanks and shorts with layered bike sorts underneath for men), with zip-up jackets, windbreakers and sweatsuits to layer on top, in line with Entire’s wardrobing ethos. It also includes a reimagined Lightblaze POD sneaker silhouette, as well as a new Ace silhouette designed with the Entire team. The first collection comes in earthy taupe, browns and red (“we always like to have a pop of color, Hunt says) — no neons here. The collection will be available on February 5.
